Thoughtful everyday essentials
for mess at home & on the go.

Designed to be used, washed, and loved.
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Safe on skin

OEKO-TEX® certified safe for even the youngest of skin.

Durable & Reusable

Stain resistant & more durable than the average cloth. One set outlasts thousands of disposable wipes.

Table-worthy

Reusable cloths that are easy the eye and heritage feel canvas pouches that are designed to function.

Made for childhood

Luxuriously soft and easy to reach for, whilst supporting independence at the table.

Humble habits

Gone are the wipes, waste, packets and panic of single use alternatives - replaced with a mindful ritual.

A cleaner cleanup

A quick rinse under water is all you need. No more nasties or lingering smells. Machine washable.

Bundles

Get started with Primi

$54.95

Made for the everyday rhythm of childhood mess

The Primi Bundle pairs our signature Cloth Trio set, with the Care Duo: An Australian-made cleanser bar to keep them smelling fresh and a beechwood Panni Brush designed to periodically revive softness.

Choose your cloth trio set

Bundles

Panni Bimbi for the whole Famiglia

$115.00

Everything you need for little life mess

Our limited-edition cloth set of 6 comes paired with a Panni Pouch for mess on the move and the Care Duo — the Australian-made Cloth Cleanser Bar and Panni Brush. It’s the complete Panni Bimbi system — thoughtful, reusable, and ready for every messy moment.

Shop The Bundle

Bundles

Care Duo:
Cloth Cleanser Bar
& Panni Brush

$24.95

Softness that never wears out

Like all good things, they need a little care to keep them at their best. Our Care Duo will do just that - handy and gentle tools that are there when you need them most.