The Panni Bimbi Story
It started with the mess.
But the joyful kind — the yoghurt covered cheeks, the honey-glazed fingers, the avocado hair...
As a parent, you'd likely understand the everyday mess that comes with nourishing little humans, and just how quickly 'mealtime' becomes a new rhythm of everyday life.
It was the aftermath that got me undone and the frustration of finding empty packets of wipes when I needed them most.
Panni Bimbi came about because I wanted something that was always in reach, but something better than a single use wipe or rough, re-purposed face washer.
I wanted something I could still take out with me and keep on the table next to my coffee, without hauling a battered packet of wipes around. I needed it to function well, stay soft and look good - with no stains or lingering smells.
And lastly, I wanted something that didn’t make me rush through a moment that I actually wanted to savour. These young years of messy meals don't last long at all, and if you're like me - I didn't want to stress about the mess anymore.
So when I really stopped to think, I came to realise that the ritual of post-meal care had largely been replaced with the common modern method of single use wipes.
A slow-living lesson from Nonna
From childhood to adulthood, one of my fondest memories of Nonna is sitting at the table with her, sharing a meal she’d prepared with love.
We’d eat together, unhurried and present. When the meal was finished, she didn’t rush to clear the table. She’d take a moment to clear our plates, then sit back down — letting the meal end properly.
That pause became part of the nourishment. A small, quiet moment to digest, wipe our mouths, and feel grateful — not hurried, not chaotic. In my own motherhood journey, it taught me that the clean-up doesn’t need to be rushed just because there’s mess — and that the way we close a moment at the table matters.
Slow living matters — especially in the smallest moments.
These days, it’s easy for modern clean-up habits to pull us out of it. Without another thought, it’s rip, wipe, toss, repeat — and the meal ends in a scramble to stop the mess from spreading, not in presence.
Today, when I prepare a cloth to clean my children’s little fingers and cheeks, I carry her lesson forward: savour the moments of nourishment, the mess and joy, and allow it to linger for just a little longer.
Beyond the mess, in today’s hurried world, Panni Bimbi — Italian for “children’s cloths” — exists to help families slow down and savour the ritual of a meal.
Not to erase the mess, but to meet it with softness and care — and to stay present through it.
I hope you enjoy these fleeting years around the table, and thank you for inviting us into your everyday moments.
With love,
Emma
Founder of Panni Bimbi
Wife & Mother of 2
The Panni Bimbi Impact
I never bothered to do the maths, even when I found myself buying a big box of wipes every 3 weeks — but when I did, I was stunned.
Two disposable wipes per meal felt normal — even essential. But multiply that by three meals a day, and that’s over 2,000 wipes a year.
Over a typical four-year feeding journey, that adds up to more than 8,700 wipes. Laid out flat, that’s enough to cover a full tennis court.
And that’s just for one child.
Disposable wipes might feel like the default these days — but there’s nothing wrong with the original method: a cloth, if it does the job right.
Panni Bimbi reimagines the humble cloth into the softest, most durable and portable daily essential — made for modern-day families.
For us, switching has saved money, reduced waste, and rediscovered the joy in the mess of these early years.
Shop Panni Bimbi Essentials